13 Jan How to shift from sales to marketing?

Sunita Menon asks: I want to shift from ‘sales’ to a ‘marketing’ role? How do I go about it? Sarabjeet Sachar answers: If your goal is to move to marketing, then from the beginning, during your initial years of work experience , you have to consciously work towards it. The following are action points you can consider to shift to this domain. These would be applicable selectively, as per your individual case. Excel in your job: Remember, first it is important to love your current ‘sales’ job. They both are related functions...

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05 Nov What Is Content Marketing?

What Is Content Marketing? Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? Content marketing...

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04 Oct What Is Inbound Marketing

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....

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